TURIZM FAOLIYATIDA AXBOROTLASHTIRISH TIZIMI SAMARADORLIGINI OSHIRISH YOʻLLARI

Samadjon Mamurov

doi:10.54613/ku.v16i.1239

TURIZM FAOLIYATIDA AXBOROTLASHTIRISH TIZIMI SAMARADORLIGINI OSHIRISH YOʻLLARI

Authors

Samadjon Mamurov Oʻzbekiston xalqaro islomshunoslik akademiyasi v.b.dotsenti, PhD

DOI:

https://doi.org/10.54613/ku.v16i.1239

Keywords:

turizm, axborotlashtirish tizimi, samaradorlik, raqamli transformatsiya, aqlli turizm, turizm subyektlari, ma’lumot tahlili, shaxsiylashtirilgan xizmatlar, turizm platformalari, innovatsion texnologiyalar, sayohat rejalashtirish, raqamli marketing, SEO, xavfsizlik, kiberxavfsizlik.

Abstract

Mazkur maqolada turizm faoliyatida axborotlashtirish tizimining samaradorligini oshirish yo‘llari muhokama qilinadi. Turizm sektori jahon bo‘ylab raqamli transformatsiyadan o‘tmoqda va axborot-kommunikatsiya texnologiyalari yordamida xizmatlar sifatini oshirish, turistlarga yanada qulay sharoitlar yaratish va ma'lumotlarni samarali boshqarish imkoniyati mavjud. Tadqiqotda O‘zbekistonning turizm sohasida axborotlashtirish tizimlarining joriy holati va samaradorligini oshirish uchun zarur bo‘lgan strategiyalar ko‘rsatiladi. Maqola turizm sohasida raqamli texnologiyalarni, aqlli turizm tizimlarini, ma’lumotlarni tahlil qilishni va shaxsiylashtirilgan xizmatlarni taqdim etishni o‘z ichiga olgan innovatsion yondashuvlarni muhokama qiladi.

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