TURIZMDA RAQAMLI MARKETING XIZMATLARINING AHAMIYATI VA ULARDAN SAMARALI FOYDALANISH ISTIQBOLLARI

Samadjon Igamnazarovich Mamurov

doi:10.54613/ku.v12i.980

TURIZMDA RAQAMLI MARKETING XIZMATLARINING AHAMIYATI VA ULARDAN SAMARALI FOYDALANISH ISTIQBOLLARI

Authors

Samadjon Igamnazarovich Mamurov O‘zbekiston Xalqaro Islom akademiyasi v.b.dotsenti PhD.

DOI:

https://doi.org/10.54613/ku.v12i.980

Keywords:

Raqamli marketing, turizm sanoati, ijtimoiy media ishtiroki, mobil optimallashtirish, turizmda ROI, Oʻzbekiston turizmi, maʼlumotlarga asoslangan marketing, mijozlarni jalb qilish, raqamli transformatsiya, taʼsir qiluvchi sheriklik, turizm tendensiyalari, SWOT tahlili.

Abstract

Ushbu maqola turizmda, xususan, O‘zbekiston kabi rivojlanayotgan yo‘nalishlar uchun raqamli marketing strategiyalarining ahamiyati va ta'sirini o‘rganadi. Shuningdek, amaliy tadqiqotlar va SWOT tahlili kabi usullardan foydalangan holda, ushbu tahlil sayyohlik faolligini oshirish uchun raqamli vositalarni moslashtirishda duch keladigan kuchli tomonlar, imkoniyatlar va muammolarni muhokama qilinadi.

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