A COMPARATIVE ANALYSIS OF LINGUOCULTURAL MARKERS IN UZBEK AND ENGLISH MEDIA DISCOURSE: BASED ON NATIONAL CINEMA SAMPLES
DOI:
https://doi.org/10.54613/ku.v16i.1293Keywords:
Linguocultural markers, media discourse, national cinema, Uzbek, English, identity, cultural linguistics, discourse analysis.Abstract
This article examines the role of linguocultural markers in shaping media discourse through the lens of national cinema in Uzbekistan and English-speaking countries. Drawing on the theoretical foundations of discourse analysis and cultural linguistics, the study investigates how language reflects cultural values, identities, and worldviews in film dialogue. A comparative approach is employed, analyzing a corpus of selected Uzbek and English films produced between 2000 and 2020. The research identifies recurrent linguocultural markers such as kinship terms, proverbs, religious references, and idiomatic expressions in Uzbek films, while English films predominantly employ markers of individualism, competition, and self-expression. The findings suggest that cinema functions as a cultural text, embedding national identity within linguistic structures and communicative strategies. This study contributes to cross-cultural discourse research by highlighting the interplay between language and culture in media texts, offering insights for linguists, cultural studies scholars, and media practitioners.
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