TURISTLARNING SAYOHAT MOTIVATSIYASI VA QONIQISH DARAJASI O'RTASIDAGI MUNOSABATLAR TAHLILI
DOI:
https://doi.org/10.54613/ku.v11i11.945Keywords:
sayohat motivatsiyasi, turistlar qoniqishi, kanonik korrelyatsiya tahlili, madaniy turizm, turistik ehtiyoj, turistik talabAbstract
Maqolada Samarqandga tashrif buyurgan turistlarning sayohat motivatsiyasi o'rganilib, qoniqish darajalari o’rtasidagi munosabatlar aniqlandi. Tadqiqot doirasida tashrif buyurgan turistlardan anketa so’rov va individual suxbatlar orqali ma'lumotlar yig'ildi. Ishtirokchilarning ko'pchiligi asosiy sayohat motivatsiyasi "tarixiy va madaniy meros ob’ektlariga tashrif buyurish" degan xulosaga kelindi.
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