CONCERNS REGARDING THE USE OF FOREIGN EXPERIENCE AND THE SIGNIFICANCE OF USING DIGITAL TECHNOLOGIES TO BOOST THE TOURISM NETWORK’S COMPETITIVENESS

Abstract

For our nation to hold a prominent position in the international community, information and communication technologies play a vital role in the manufacturing of competitive products. Like all other sectors of the economy, the tourism sector benefits greatly from the use of contemporary information and communication technologies. All segments of the aviation, travel, food and beverage, and lodging industries that are able to change with the times are included in the tourist business. It is no secret to any of us that business and society benefit from certain technical advancements and changes in the tourism industry. Customer behavior is evolving along with the digital world. The tourism sector will undoubtedly be impacted by these developments. With individuals choosing their travel destinations with only a few button clicks, the customer experience—which includes customer service, events, lodging amenities, and other services provided by the business—will become increasingly crucial. It makes sense that in recent years, the phrase "digital transformation" has become more and more common.