TURIZMDA XIZMAT KO‘RSATISH FAOLIYATINI OPTIMALLASHTIRISHDA RAQAMLI EKOTIZIMLARNING O‘RNI VA AMALIY IMKONIYATLARI
DOI:
https://doi.org/10.54613/ku.v16i.1251Keywords:
Raqamli ekotizimlar, turizm, Big Data, sun’iy intellekt, virtual reallik, barqarorlik, xizmatlarni optimallashtirish.Abstract
Mazkur maqolada turizmda xizmat ko‘rsatish faoliyatini optimallashtirishda raqamli ekotizimlarning o‘rni va amaliy imkoniyatlari tahlil qilinadi. Tadqiqotda Big Data, sun’iy intellekt (AI), virtual reallik (VR), IoT va bulutli texnologiyalar kabi ilg‘or raqamli vositalarning turizm jarayonlariga ta’siri yoritilgan. Maqolada raqamli ekotizimlarning besh asosiy yo‘nalishi — platforma bozori kuchi va raqamli qaramlik, AI asosidagi avtomatlashtirish, innovatsiya va raqamli inklyuziya, barqarorlikka yo‘naltirilgan raqamli innovatsiyalar, ma’lumot xavfsizligi va boshqaruvi — konseptual asos sifatida ko‘rib chiqilgan. Shuningdek, turizmda xizmatlarni shaxsiylashtirish, samaradorlikni oshirish va barqaror rivojlanishni ta’minlashda raqamli texnologiyalarning qo‘llanishi amaliy misollar orqali asoslab berilgan.
Foydalanilgan adabiyotlar:
1. A. Niñerola, M. V. Sánchez-Rebull, and A. B. Hernández-Lara, “Tourism research on sustainability: A bibliometric analysis,” Sustainability (Switzerland), vol. 11, no. 5, Mar. 2019, doi: 10.3390/SU11051377.
2. A.Michael Hall, “Policy learning and policy failure in sustainable tourism governance: From first- and second-order to third-order change?,” Journal of Sustainable Tourism, vol. 19, no. 4–5, pp. 649–671, May 2011, doi: 10.1080/09669582.2011.555555.
3. A.O. Antczak, “The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective,” Journal of Modern Science, vol. 62, no. 2, pp. 450–472, Jul. 2025, doi: 10.13166/jms/208128.
4. A.R. Gonçalves, L. L. P. Dorsch, and M. Figueiredo, “Digital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal,” Sustainability (Switzerland), vol. 14, no. 5, Mar. 2022, doi: 10.3390/SU14052912
5. A.Zeqiri, “From Traditional to Digital: The Evolution of Business Models in Hospitality Through Platforms,” Platforms, vol. 2, no. 4, pp. 221–233, Dec. 2024, doi: 10.3390/PLATFORMS2040015.
6. AI in Travel Customer Service The Future of AI in Travel.” Accessed: Sep. 23, 2025. [Online]. Available: https://colorwhistle.com/ai-in-travel-customer-service/
7. Akhtar, N., et al. (2021). Post-COVID-19 Tourism: Will Digital Tourism Replace Mass Tourism? Sustainability (Switzerland), 13(10). https://doi.org/10.3390/su13105352
8. Amrullah, U., Kaltum, M. C. S., & Pranita, D. (2023). The Influence of Capability, Business Innovation, and Competitive Advantage on a Smart Sustainable Tourism Village and Its Impact on the Management Performance of Tourism Villages on Java Island. Sustainability (Switzerland), 15(19), 14149. https://doi.org/10.3390/su151914149
9. Antczak, B. O. (2025). The Impact of Artificial Intelligence on the Tourism Industry: A Marketing Perspective. Journal of Modern Science, 62(2), 450–472. https://doi.org/10.13166/jms/208128
10. Chandran, C., & Bhattacharya, P. (2024). Tourist’s Level of Awareness and Attitude about Destination Ecotourism Development: A Case Study of Munnar, Kerala, India. Environment, Development and Sustainability, 26(10), 26607–26622. https://doi.org/10.1007/s10668-023-03745-
11. Covasant. (2025). How AI Chatbots Are Transforming Travel & Hospitality Experiences. Retrieved from https://www.covasant.com/blogs/how-ai-powered-chatbots-are-revolutionizing-customer-service-in-travel-and-hospitality
12. Gonçalves, A. R., Dorsch, L. L. P., & Figueiredo, M. (2022). Digital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal. Sustainability (Switzerland), 14(5). https://doi.org/10.3390/su14052912
13. M. A. Fauzi, “Sustainable tourism and sustainable development goals (SDGs): a state-of-the-art review of past, present, and future trends,” Environ Dev Sustain, vol. 27, no. 2, pp. 2841–2862, Feb. 2025, doi: 10.1007/S10668-023-04077-0.
14. M. Wynn and P. Jones, “Digital Technology Deployment and the Circular Economy,” Sustainability (Switzerland), vol. 14, no. 15, Aug. 2022, doi: 10.3390/SU14159077
15. MacInnis, D. J. (2011). A Framework for Conceptual Contributions in Marketing. Journal of Marketing, 75(4), 136–154. https://doi.org/10.1509/jmkg.75.4.136
16. N. Akhtar et al., “Post-covid 19 tourism: Will digital tourism replace mass tourism?,” Sustainability (Switzerland), vol. 13, no. 10, May 2021, doi: 10.3390/SU13105352.
17. Niñerola, A., Sánchez-Rebull, M. V., & Hernández-Lara, A. B. (2019). Tourism Research on Sustainability: A Bibliometric Analysis. Sustainability (Switzerland), 11(5). https://doi.org/10.3390/su11051377
18. OECD, “Promoting the digitalisation of the tourism ecosystem in Italy,” OECD Tourism Papers, vol. 2025, no. 13, Jul. 2025, doi: 10.1787/63616A85-EN.
19. Palacios-Florencio, B., Santos-Roldán, L., Berbel-Pineda, J. M., & Castillo-Canalejo, A. M. (2021). Sustainable Tourism as a Driving Force of the Tourism Industry in a Post-COVID-19 Scenario. Social Indicators Research, 158(3), 991–1011. https://doi.org/10.1007/s11205-021-02735-2
20. Scott, “Why sustainable tourism must address climate change,” Journal of Sustainable Tourism, vol. 19, no. 1, pp. 17–34, Jan. 2011, doi: 10.1080/09669582.2010.539694.
21. T. M. Wut, D. Lee, and S. W. Lee, “Does Attitude or Intention Affect Behavior in Sustainable Tourism? A Review and Research Agenda,” Sustainability (Switzerland), vol. 15, no. 19, Oct. 2023, doi: 10.3390/SU151914076.
22. VictoriaBot. (2024). Chatbots for Tourism: How They Improve Customer Service and Sales. Retrieved from https://victoriabot.ai/en/blog/chatbots-for-tourism
23. W. Song, “Climate Change and Tourism Sustainability in Jeju Island Landscape,” Sustainability (Switzerland), vol. 15, no. 1, Jan. 2023, doi: 10.3390/SU15010088.
24. Wynn, M., & Jones, P. (2022). Digital Technology Deployment and the Circular Economy. Sustainability (Switzerland), 14(15). https://doi.org/10.3390/su14159077
25. Y. Chen, N. Zhang, and X. Cheng, “The spillover effects of online tourism platforms on sustainable development,” Information Systems Journal, vol. 34, no. 3, pp. 788–827, May 2024, doi: 10.1111/ISJ.12448.
26. Zeqiri, A., Ben Youssef, A., & Maherzi Zahar, T. (2025). The Role of Digital Tourism Platforms in Advancing Sustainable Development Goals in the Industry 4.0 Era. Sustainability, 17(8), 3482. https://doi.org/10.3390/su17083482
27. Zoftify. (2025). 12 Examples of Digital Transformation in the Travel Industry. Retrieved from https://zoftify.com/blog/digital-transformation-travel-industry
Downloads
Published
Iqtiboslik olish
Issue
Section
License
Copyright (c) 2025 QO‘QON UNIVERSITETI XABARNOMASI
This work is licensed under a Creative Commons Attribution 4.0 International License.